Overview

Conducted ad-hoc SQL analysis for AtliQ Hardware, a fictional computer hardware manufacturer, examining business performance across products, customers, markets and sales channels.

My contribution

  • Analysed approximately 970K records across relational datasets.
  • Evaluated product portfolio growth and segment-level performance.
  • Identified manufacturing cost extremes and customer discount patterns.
  • Analysed monthly sales, quarterly quantities and distribution-channel contributions.
  • Ranked top-performing products within business divisions.
  • Presented findings and commercial insights through an executive presentation.

Deliverables

  • SQL Query Repository
  • Executive Insights Presentation
  • Video Presentation

Tools

  • MySQL
  • Microsoft PowerPoint