Overview
Conducted ad-hoc SQL analysis for AtliQ Hardware, a fictional computer hardware manufacturer, examining business performance across products, customers, markets and sales channels.
My contribution
- Analysed approximately 970K records across relational datasets.
- Evaluated product portfolio growth and segment-level performance.
- Identified manufacturing cost extremes and customer discount patterns.
- Analysed monthly sales, quarterly quantities and distribution-channel contributions.
- Ranked top-performing products within business divisions.
- Presented findings and commercial insights through an executive presentation.
Deliverables
- SQL Query Repository
- Executive Insights Presentation
- Video Presentation


