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Overview

Analysed consumer preferences, brand awareness and competitor positioning for CodeX, a German beverage company entering the Indian energy drink market.

Interactive dashboard

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My contribution

  • Analysed 10,000 consumer responses across 10 Indian cities.
  • Examined consumer demographics, purchasing behaviour and brand perception.
  • Conducted competitor benchmarking and evaluated product preferences, including flavours, packaging and pricing.
  • Identified opportunities for regional marketing and influencer-led campaigns.
  • Developed an interactive Power BI dashboard and presented strategic recommendations.

Deliverables

  • Power BI Dashboard
  • Excel Insights Workbook
  • PowerPoint Presentation

Tools

  • Power BI
  • Microsoft Excel
  • Microsoft PowerPoint